Finding functional and unique promotional products in New York City NY doesn’t have to be an exhausting process. For almost 30 years, Gorilla Marketing has been helping our clients provide giveaway merchandise that gets people excited about their brand.
Handing out promotional products at New York City trade shows is nothing new. It’s a marketing strategy that has been used for decades because it works. With that said, merchandise needs to be good quality and ought to be something that people need or want.
For the most part, promo items are used to enhance brand recognition and strengthen relationships. Gift giving is a great way to generate goodwill toward your company. However, if you give out cheap presents that offer zero benefit the gift could actually harm business relationships.
Gifts don’t have to elaborate or expensive to make a positive impression. All that is required is to give items that show you have taken interest in that person. For instance, giving an eco-friendly writing pen to a person known for being an environmental activist shows you pay attention to their interests.
Writing pens are one of the most affordable promotional products available, but the fact the pen is eco-friendly shows you have paid attention. You can make a bigger statement by hand delivering the pen. If that isn’t possible, enclose a handwritten note and ship the writing instrument in a wrapped gift box.
Think about it. When was the last time a business owner brought a gift to your home or office? Chances are you would remember that person and their company for a very long time. You would probably tell others about the experience too. Simple acts and thoughtful gestures go a long way in creating strong business relationships.
Promo merchandise is used to promote your brand so obviously it needs to include corporate logo, company name, contact info, and other kinds of advertising messages or artwork.
Many items only have enough room for a logo. If you haven’t yet created a business logo it’s best to work with a professional graphic artist. Keep in mind that your logo design is one of the most essential elements representing your brand. A great deal of thought should be given to its appearance.
When selecting promotional items it’s recommended to buy merchandise that aligns with the image you want to project. For example, if you operate a New York City mobile pet grooming service, you could give away gifts associated with your trade. Affordable items include logo imprinted dog collars and ID tags, pet food or water bowls, or training clickers.
Promo gifts can also be used to recognize special events and occasions. Companies often give out welcome, thank you, recognition, and holiday gifts to loyal customers, vendors, staff members, and colleagues.
At Gorilla Marketing, we offer a wide selection of promotional products that are appropriate for New York City clientele. Our experienced staff members are happy to help you select items that you will be proud to give and recipients will be excited to receive. Call us today so we can get started.