Logo design is one of the most essential elements of creating a brand identity. Whether your company is based in Los Angeles California or has a number of customers in this region, it’s important to have an eye-catching design that is memorable and recognizable.
One of the greatest hurdles of creating a logo design for any Los Angeles company is consumers and associates often have higher expectations. L.A. is known for its glitz and glamour. It’s a trendsetting city that others like to imitate.
To acquire a unique company logo that represents your brand and will stand the test of time typically necessitates working with an experienced graphic artist. Keep in mind that your logo will identify your brand for many years, so it is imperative to spend time creating exactly what you want.
Business logos are used with print and TV ads and featured on promotional items and corporate apparel. Logos should be easily viewed in multiple formats including television, Internet, and print.
One helpful trick for coming up with a professional and appealing logo is to think of all the places you will use it. A few of the more common are business cards, websites and blogs, media kits, online business profiles, icons for social networking groups, clothing, corporate gifts, and trade show giveaways.
Some owners promote their business using billboards or wrapped vehicles like buses, taxi cabs, and cars. Designing a logo that looks good splashed across a billboard or as a tiny social media icon requires careful thought and exceptional art design.
Choosing color schemes is another important consideration of logo design. While there is no golden rule for color selection, one consideration is printing costs. Logos consisting of multiple colors and intricate designs will be more expensive to print or embroider.
With that said, there’s no reason to avoid colorful logo designs as long as the symbol looks good in black and white or fewer shades. Printing costs can be reduced by using less colors or a single shade.
Lastly, consider the types of imprinted merchandise you might require over the years. Logos need to look good on everything from business card magnets and screen printed t-shirts to drinkware and shopping totes.
Imprinted clothing is one of the more popular promotional gifts. While there are various techniques to print logos on apparel the two most common are screen printing and embroidery.
While it can be fun to have a quirky logo, it might not be the best idea. Since logos are used for long periods of time, funky designs that are stylish today might look amateurish five years from now.
Just as ladies like to have a classic black dress in their closet because they never go out of style, logos should also be classy and stand the test of time. Working with experienced logo designers, such as our team at Gorilla Marketing, will help you come up with a design that is uniquely yours.
Gorilla Marketing has been helping Los Angeles business owners with logo design for nearly 30 years. Let us help you create an original design that you will be proud to display and that others will be able to recognize. To get started send us an email or call us during normal business hours.