Investing in imprinted merchandise is a big decision that requires careful consideration. Promotional items are often times the first introduction to your company, so it’s wise to select products that reflect your brand.
Any type of merchandise can be imprinted with company logos and advertisements. Most companies start out with having their logo printed on business cards and promotional marketing materials.
The next step usually involves ordering branded trade show giveaways like writing pens, memo pads, key chains, and water bottles. Promo gifts should have quality, purpose and longevity.
It’s a good idea to put a new spin on giveaways. For instance, logo imprinted drinkware is a gift that many trade show attendees enjoy receiving; especially if a lid is attached. Guests can carry around their favorite beverage throughout the event and avoid standing in long lines to purchase drinks.
The downside of drinkware is it can be bulky to transport or store away when not in use. At Gorilla Marketing, we have a unique, patent-pending product that solves both problems. It is our collapsible eco globe water bottle.
When filled, the bottle stands just like any other sports bottle. When empty, it folds flat for easy storage. This BPA-free globe-shaped water bottle holds 24 ounces of cool liquids and goes a long way in keeping attendees hydrated throughout the show. This unique and inexpensive water bottle is a great way to ignite conversations about your brand.
Another popular promo gift that people love receiving is tote bags. This is particularly true in the states of California and Hawaii where many cities are banning the use of plastic bags.
What’s great about shopping totes is they can be used for so many purposes. Totes can be handed out at trade shows to help attendees carry things they acquire at the show. Totes can be filled with other kinds of branded promo gifts and used as thank you, welcome, or appreciation gifts.
Best of all, people carry re-usable shopping bags around and help to advertise your company. Obviously, it’s best to have carefully crafted artwork or logo design imprinted on totes to maximize exposure.
Tee shirts, jackets, and ball caps are additional products that are perfect for imprinting logos and artwork. Everyone appreciates receiving apparel that is eye-catching and makes others’ turn their head to get a second look.
Designer clothing is a hot item, but can get quite costly. Companies with limited budgets tend to provide corporate apparel to very special clients or for use as employee uniforms.
There are a couple of ways to brand clothing. The most common is screen printing; a multi-step process that forces ink into fabric threads. It’s often used to imprint images and logos onto cotton tees and fabric totes.
Another process for imprinting apparel is embroidery. The procedure involves sewing designs using thread onto polo shirts, jackets, fleece sweatshirts, hats and other types of clothing.
Every company has to market their business in some manner. Imprinted promotional products are a good choice because it places your company name in front of people. At Gorilla Marketing we take great pride in helping business owners find exclusive items that can be branded with marketing messages and logos.
Our experienced design team can help you better understand the different ways to develop brand awareness and select imprinted promo gifts that will leave a favorable impression. Get started by browsing our product catalog, than get in touch with us to discuss your marketing needs.