Sunshine-filled days and warm nights make summer time enjoyable for all. Everything seems better in summer, right? Everything except chocolate. If there’s one promotional product that does NOT mix well with warm weather and sunshine, it’s chocolate. Chocolate is hands down the most challenging promotional item your company can purchase during this season. Regardless of where you’re located, most shipments will pass through parts of the country where the temperature exceeds 100 degrees fahrenheit- yikes! With that kind of weather, the chocolate as good as GONE unless the right care is taken. If chocolate is in your marketing mix this summer, consider three important tips before ordering chocolate based products for your brand.
1. Evaluate the Alternatives: Yes, chocolate might be a crowd favorite. Yes, it might impress your employees, seal the deal with that account you’re looking to secure, or even win over longtime clients. But there’s also a chance that even if it gets to you in perfect condition, it will get overheated waiting to get in the hands of your customers, or worse, on the trip back to their home or office. If you’re set on an edible promotional product, consider gummy worms, mints, pretzels, or even nuts at this time of year. We’ve got a vast array of delicious treats that are sure to please and stand up to the heat.
2. Make sure the vendor has “Warm Weather Shipping Policies”: If you’ve decided that you need chocolate for your event, Gorilla Marketing will reach out to one of our partners that has a Warm Weather Shipping policy. Basically this means that when the temperature exceeds 75 degrees, orders will be shipped in insulated in containers with ice packs. By doing this the product will preserve its shape and remain cool for about two days. It’s important to note that if you’re shipping beyond the two-day ground delivery zone, expedited shipping will be mandatory.
3. Have a plan to keep things cool at the event: Maybe your company already promised chocolate bars branded with your company logo… if that’s the case, consider how you’ll handle the giveaway the day of the event. Having a cooler on hand will ensure that the chocolates are stored at the proper temperature even if the event venue gets heated. And be sure to remind your folks to enjoy them early or get them to a cool place quickly.
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