Category: News

Pink Promos for Breast Cancer Awareness Month

To anyone whose life has been affected by breast cancer, October is an important month. People all over the world participate in events aimed at helping people to understand the disease and raising money for research and treatment.

Breast cancer is the most common form of cancer in women around the world, and can affect men as well. The treatment methods available improved by leaps and bounds during the 20th century, thanks in large part to activists who pushed for less invasive procedures and encouraged breast cancer patients to seek second opinions. Their legacy continues today as Breast Cancer Awareness Month, which is traditionally commemorated in October.

Pink ribbons were first used to symbolize the breast cancer cause in 1991. Since then, pink – traditionally a feminine color associated with hope and positivity – has become the recognized hue for breast cancer awareness. Landmarks are illuminated in pink light to remind women to have regular mammograms and fundraising events often include pink décor and pink apparel. They may feature slogans like “Think Pink” and “Fight Like a Girl,” or play with risque double-entendres to attract attention.

If you’re sponsoring a breast cancer awareness event or fundraising promotion, you may want to incorporate a giveaway of some sort. This keepsake will emphasize the message of screening, research, and support for people with breast cancer. And, of course, it will show that your company is committed to the cause. Now that’s marketing money well spent.

The Hanes Cool Dri moisture-wicking tee and Bella Bernadette Burnout tee both come in shades of pink.

The Hanes Cool Dri moisture-wicking tee and Bella Bernadette Burnout tee both come in shades of pink.

The obvious choice is a pink t-shirt or polo that’s been screenprinted, sublimated, or embroidered with an awareness message and your logo. For a walk, run, or bike ride, consider a garment with performance features like moisture-wicking fabric. If sweat isn’t an issue, then a delicate feminine-cut burnout tee is a great piece that will be worn again and again. Don’t forget men’s styles for the guys — real men wear pink!

Water bottles are another great option for marathons and fundraising walks. Just remember to choose a BPA-free option, since that chemical has been linked to increased risk of breast cancer. Other good choices includelanyards, caps, and lip balms or sunscreens.Keychains and pens in elegant gift boxes make great gifts for donors, and because they’ll be used frequently, they’re very effective at keeping the awareness message on people’s minds.

When designing your awareness-themed item, consider including important information about the disease. Risk factors, early symptoms, screening tips, and so on are things people need to know. Our art department can help you decide what to include and how to place it for maximum impact.

Dude, why’s my t-shirt more expensive?

Everyone in our industry is sharing the same headache right now: rising, fluctuating t-shirt prices. Why is this happening? First, a little background.

As early as 7,000 years ago, cotton was being cultivated and spun into fabric in Central America and South Asia. It became an important crop in ancient Peru and Persia. Greeks and Arabs were fascinated by the crop in the classical period, but it didn’t make its way to Europe until medieval times. One 14th-century English writer suggested that because the fiber was as soft as wool, it must come from a tree with sheep hanging from its branches! Europeans developed a passion for cotton, and demand for it drove colonial exploration – and exploitation – for centuries. Gandhi himself said the cotton trade was unjust to Indian farmers.

During the last century, cotton lost some of its luster as new synthetic fabrics entered the market. Polyester came onto the scene in the 1950s, and the demand for cotton dropped dramatically. It got so precarious that U.S. cotton farmers banded together to promote their product. Remember the slogan and jingle “Cotton, the fabric of our lives”? These days, it’s hard to imagine a time when people had to be persuaded to buy cotton garments.

What’s changed since then? First of all, demand is up – way up – but the credit doesn’t go to savvy U.S. marketing. It’s all about India and China. Combined, those countries make up half the world’s population, and they’re wearing more cotton garments than ever before. Second, supply is down. Unfavorable weather in the world’s big cotton producers shrunk the harvests. To top it all off, India is now exporting less cotton and keeping more of its crop for its own people. Then there are labor costs. Most cotton is turned into fabric in countries like India, China, Pakistan, Vietnam, and Honduras. Workers there are demanding better wages, and factory owners pass that cost along to consumers.

These factors drove cotton prices to an all-time high this year. Now, the market’s turned volatile, with sharp spikes and dips coming at breakneck speed. This means a few things for our industry (and your marketing budget).

Cotton may or may not be the fabric of your life, but it is absolutely the fabric of the promotional products business. About a third of our sales are wearables, mostly the classic 100{2204c5d06a2333403476cf9e3e7e547d79f3545ee5a4cb715bc6c3341feceb9f} cotton screen printed t-shirt. We’ve been around long enough to remember the days of the $0.99 t-shirt. Those days are gone forever. Now, no one will even print a t-shirt price list because the prices would change before the ink was dry. And the prices that are quoted are higher than they used to be. If you’re unaware of the global cotton situation, you might have sticker shock when you realize what your t-shirt project will cost.

Our advice? Take this as an opportunity to focus on what matters: ROI. When t-shirts were dirt cheap, it was easy to slap any old logo on them and never worry if they would actually be appreciated and worn by the people you gave them to. Now you’ve got to make sure those t-shirts are worth every penny. For example, if you spend a little extra time on your design and incorporate trends from retail graphic tees, the shirt will be worn more often and your brand will be seen more often. Our art experts have lots more promo t-shirt tips to keep your shirts out of the dustbin and on people’s bodies.

What is End Quantity Pricing?

If you’ve ever flipped through a promotional products catalog, you’ve probably seen pricing information that looks something like this:

Super Awesome Ballpoint Pen

Quantity 100 250 500 1,000 2,500
Price $1.99 $1.89 $1.74 $1.59 $1.39

Most promotional products are priced according to quantity: The more you buy, the less you pay per item. The reason for this is simple. Much of the cost of imprinted items comes from the labor involved in the process. It takes time to set up the machine that will transfer your logo onto the product, whether you’re printing 100 pens or 100,000. When you can spread that upfront labor cost over more items, the per-item price goes down.

Sometimes, we can negotiate with a manufacturer to get lower pricing regardless of quantity. Even if we only order 100 pens, we get the 2,500-pen price. Since 2,500 is the quantity at the end of the price list, this is calledEnd Quantity Pricing or EQP.

We love EQP because it saves our clients money even when they have small projects. It also makes things a heck of a lot simpler for everyone. If you read too many price charts in one day, your eyes will cross! We like offering one low price that holds true regardless of how many items you order.

A related term is NQP, or Next Quantity Pricing. Order 100 pens and get the 250-piece price; order 250 pens and get the 500-piece price; and so on.

Because we’ve been in the promotional products business for almost 30 years, we’ve developed strong relationships with a variety of manufacturers. We can offer EQP, NQP, and other special pricing on thousands of items. When you request a quote from Gorilla Marketing, we’ll give you these options whenever possible.

Surprising Study Shows that Calendars are Still King in Promotional Products

Calendars have been part of the promotional products industry for years but are often overlooked for the value they bring. In interesting news from a promotional products industry study: a whopping 67% of people surveyed say that when they refer to a calendar, they look at a wall calendar. Which means that even in this digital age, good old paper-and-ink calendars are still our go-to timekeeper. Here’s some highlights of PPAI’s study:

  • 8 out of 10 people have a printed calendar in the home. This is down from 1981, when 98 percent of people had a printed calendar in the home, but not by much!
  • 75 percent of households have a calendar in the kitchen. Remember, the kitchen is the top place where buying decisions are made.
  • 82 percent of people like receiving calendars as a free gift.
  • Among people with one advertising calendar in the home, 74 percent could remember offhand the name of the company advertised. 70 percent plan to do business with that company again.

The research didn’t surprise everyone. Gorilla Marketing’s Joe Kalish had this to say about calendars:

“Each and every year, I sell a desk calendar to a large truck parts company. The calendar sits there in front of their customers for the entire year, with the company’s name and logo staring them in the face. The first year they put these calendars out, sales increased by 15 percent. The next year, they held back the calendars, and for the first three months of the year business fell off. Once they sent the calendars out, it picked back up. Every year on December 1, they start getting calls from their customers: ‘Don’t forget to send a calendar!'”

Having challenges selling calendars? Maybe the calendar misconceptions are to blame! Many of us marketing types are glued to computers and smartphones all day. Those of us who don’t use a printed calendar seem to think we’re in the majority. It may be humbling to learn that we’re not, but it’s a lesson worth remembering. Calendars are still in use, and they’re still a great promotional item. Every time someone glances up to check a date, your name and message are right there. That’s a lot of impressions, and a lot of bang for your buck.

Spring and summer are the perfect time to place your order for next year’s calendar. Gorilla Marketing is offering some early bird specials. Check ’em out, along with our other promotional product specials.

Welcome to the new GorillaMarketing.net!

gorillamarketing.net, circa 2010

gorillamarketing.net , circa 2010

 

 

 

 

 

 

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”Benjamin Franklin.

In January, we decided that our website needed some work. It hadn’t been significantly updated since 2008, and even then the code was, shall we say, somewhat less than cutting-edge. Our new in-house webmistress took one look at the html and said, “Ew, tables!”

Now, thanks to contributions from the whole Gorilla Marketing team, we’re proud to launch the revamped GorillaMarketing.net. It’s designed to be easier to navigate and more search-engine-friendly. You’ll also find new goodies sprinkled throughout, like a Sales & Specials page and this very blog.

So whaddaya think? We’re hungry for your feedback!