Category: News

Understanding Vector Art

While you may not need to completely understand vector art, it is good to be familiar with the concept when ordering promotional products. The reason is that the best quality branded merchandise starts with vector artwork. While the word ‘vector’ may sound like something out of a sci-fi movie, it is actually straightforward to understand.

What is vector art?

Vector art is a specific technique, which uses curves, shapes, lines, and points to create a mathematical, computer-ready image. Made up of paths that lead to control points, vector graphics can be called a cleaner format to present artwork. Vector graphics vs Pixel graphics While all artwork may appear to be computer-ready (after all it was sent via computer), only art files created using specific programs such as Adobe Illustrator or Photoshop will allow the tech-savvy user to edit, manipulate and ‘beautify’ artwork to the needed specifications without losing quality.

Getting artwork in the preferred format is optimal since it can save precious time when getting the order out to production. Often times, customers have an idea of what they want, but they don’t have the exact artwork available or they are using a not-so-helpful art format. This is where we step in and offer a graphics library! We have access to an extensive library, with an assortment of vector art.

Why is a graphics library helpful?

For starters, it helps you to generate ideas. Sometimes we have the perfect promotional product in mind, but we don’t know where to start when it comes to imprinting, or as we call it, branding!

Yes, we know a cool promotional item speaks for itself, but without the right artwork, your message won’t come across the way it should. Not all companies have access to a graphics library. We have invested in a library to help customers who need to search for ideas on ready-made graphics to use for their imprint. We use the word ‘ready-made’ because the library contains graphics that are already in vector format! Not only can you generate ideas, once you select the graphic of your choice, you can get your order out to production and into your hands quicker!

While you may not be a ‘graphics guru’, as you do more to promote your brand or business with unique promotional items, you will get more familiar with how important artwork is in the promotional business. Keep a lookout for more information about accessing the graphics library on our website. We guarantee we have something you’ll like!

PVC vs PEVA

Most consumers will know PVC by the commonly used name “vinyl”.  PVC is short for polyvinyl chloride, and is most notably used to line shower curtains and other items made of plastic. So what is PEVA, you ask? PEVA is an alternative to PVC. Polyethylene vinyl acetate (PEVA) is a non-chlorinated vinyl and has become the common substitute in several products on the market.

WAIT! This does not mean you need to throw out products made with PVC! Vinyl exists in many of the products we know and use today. It is one of the most widely produced plastic in the world! While there are other, safer options, the health risks for vinyl are minimal and only exist with acute exposure. So, unless you are living and working in a vinyl-lined room with all vinyl products, your exposure level is low. We only hope to give you more information about the products you most commonly buy and use, not to worry you.

Big words for small items, right? Consumers are becoming more conscientious of the products they purchase and we work with suppliers that offer products made with PEVA. A smart consumer is one who is aware of safer and healthier products that exist on the market. Just because PEVA is chlorine free, it doesn’t make it perfect, but it makes it better. What types of products are being made with PEVA? The

car cover

most common items are table coverings, car covers, cosmetic bags, baby bibs, lunch coolers, and suit/clothes covers, but as the trend picks up steam, there are sure to be more products made with PEVA.

If you are looking to create a healthier lifestyle for you, your family, or your customers consider asking the question: “Is this product made with PVC or PEVA?” Not only will you be taking a step in ‘healthier’ direction, you’ll sound pretty cool doing it!
Interested in a PEVA product? Check out our summer deal for a Clique 6 pack cooler with PEVA lining!  If you do want to learn more about the effects of vinyl visit www.osha.gov.

History of the USB

It has many names; ‘pocket drive’, ‘memory stick’, ‘jump drive’ and a myriad of other names created by avid computer users. For the purpose of keeping things simple, we’ll refer to it as a flash drive. USB is short for Universal Serial Bus, and since its creation, many people have been utilizing the USB’s ‘technological’ perks.

So, where did the USB flash drive come from, how was it created and how does it work? These are questions often asked, but rarely answered. As consumers, we want to be more informed about the products we use. We know that a USB makes a great promotional product! We can customize a USB to fit all of our marketing needs.

But where did it come from?
Like most ingenious ideas, the inventor of the USB is in debate. Some records indicate that the USB was invented by one man in 1998 and other records state the USB idea was created as early as the 1980s. Regardless of who gets the credit, in 1994 the most noted conceptualizer of the USB were seven different companies that needed to find a convenient way to connectexternal devices to their computers. Needless to say, these were very smart engineers, from very well-known companies (Compaq, IBM, and Microsoft, to name a few) that were focused on consistently finding ways to make technology easier! In 1995, the vision of the USB was brought to fruition when the first silicon model was created. We won’t get into the details about data transfer rates, megabytes, gigabytes and low vs. high speed. Just know, that with any good invention is must be perfected over time and eventually the USB was able to do much more compared to the first design in 1995.
The USB flash drive is just a juvenile, the first commercially sold flash drive was in 2000. As much as we use these handy devices, it’s amazing to realize that they have only been around for a little over a decade!

FlashDrive1

The first flash drive started out at 128 megabytes (MB) and was priced around $30 each. Today, they are generally bought and sold in the gigabytes (GB) and go as low as $10 each. To give you some perspective on size, one GB = 1024 MB!

We now have a general understanding on how it was created but how does a USB flash drive work?

How it works can get complex, so let’s look at this from very simple terms. One end of the flash drive has a standard-A USB plug that fits into your computer (the other end is where you customize and make it fun!). Inside the casing is a circuit board which is comprised of small surface mounted integrated circuits or ICs that transfer information from one device to another. I know, it sounds complicated. Essentially the USB flash drive acts as a small external hard drive that operates, using your computer as a power source, to store various amounts of data that can be moved from place to place.

Don’t you feel enlightened for having this information? Now when you use or give out a USB flash drive you can have a cool back-story!

The Right Color

Selecting the right color only seems important when buying a new car, painting a wall in your house or doing something dramatic to your hair; but, color is important when it comes to promotional products too!

Science has been used to identify the colors that evoke certain emotions when viewed by the human eye. In general, every human brain works pretty much the same when processing colors, but of course, you want to use all the best techniques to make sure your customers are satisfied! If you have the flexibility to choose the colors for your next promotional item, use science to make your decision. Let’s focus on the basic principles when it comes to color choices.

What do you think is the most appealing color to the human eye?

That would be green. Notice, we asked “most appealing”, not the color most likely to make someone happy, sad or angry…those would be different colors. If you want to attract people, use the color green. Green is most helpful when it’s the focus of your promotional item, such as a green tote bag or green imprint. People are more likely to pay attention to the information you are sharing simply because the color green draws their eyes to the item. Even more encouraging is the fact that green reminds us of growth and stability. People are more likely to trust what they are seeing if green is a primary color.

So, how do the other colors influence our responses when it comes to the items we use? Glad you asked!

Blue is probably the second most appealing color, and has similar effects on the human eye as the color green. This actually makes sense! If you remember from your elementary school teachings (yeah, we don’t remember that far back either), blue and yellow mixed together make green; so they’re related! The color blue actually creates a feeling of status and intelligence, which is why it is often paired with things of high importance or in business settings. For your next corporate gift giveaway, try a product with some blue, you may find staff are a bit more excited by the sentiment.

The color yellow is actually more appealing to kids, as it stands out the most, so naturally kids will respond to it. We will call yellow the most noticeable color, but not the most appealing. Not all adults will respond to the color yellow since it tends to be a challenging color to see, especially when put in the background. And even though it’s a “happy” color, in some cases the human eye will relate the color yellow to cowardice, so be careful with this color.  Business gifts for the grown-ups may not be as enjoyable if the main color is yellow.

It’s probably a no-brainer for the color brown. While the initial response is of earthiness, the ultimate reaction to seeing the color brown is the feeling something is dirty. While brown is a tame color, it may not be the best choice for appealing to your customers. Black is also unique. We can’t really call it a color, because it’s not! Some call black a pigment or a shade, others just categorize it as the absence of light. Black is good for some things as it does give a sense of mystery and secrecy…so deciding to use black for a promotional giveaway will really depend on what you hope to evoke from your audience.

Let’s end this color adventure with the color red. What are your first thoughts when it comes to the color red? You’re probably thinking of blood, love or anger. Red will illicit the most intense response to the human physiology as it can increase respiration, heart rate, and blood pressure. Using the color red will work best when you want to grab someone’s attention with intensity.  It is also a good color set against white or black backgrounds as it will stand out the best! It’s no surprise that the color red can get a bull’s blood boiling! We can suggest trying red for your next promotional t-shirt or towel giveaway, but we warn you on the powerful response it may bring out of your customers!

When considering your marketing campaign or your next promotional product, keep in mind the color choice and what response it can have on your target audience.

Can Screen Printed T-shirts Help Build Your Brand?

 

 

Your Logo on a Screen Printed T-shirt or your Name in Bright Lights? I gather many adventurous small business owners, entrepreneurs or even those in their corporate office cubicles have envisioned the world knowing their name or singing along to a hit song they made up in a random daydream.

We all know the most practical way to tell the world who you are and what you do is by advertising. This can be scary given budget constraints. Advertising is not limited to investing in a multi-million dollar commercial, it could simply be a walking billboard.

How about a nice screen printed t-shirt that displays your company’s logo and contact information with vibrant colors that POP out to the Average Joe on the street and screams: “HEY, BUY MY PRODUCT!” or “USE MY SERVICES!” Maybe a subtle black and white t-shirt with a fancy font imprint reading: “Elegant wedding supplies” or “Concierge” is a reminder to a target audience, if the occasion occurs, to “Call Me.” No matter what the message may be, you want it to be seen. Screen printed t-shirts or wearables are a great way to secure this objective as a mission accomplished. Ranking high along with other top promotional products like drinkware or writing utensils, most companies choose promotional products or ad specialty items that give the most bang for their buck. A screen printed t-shirt could easily fit into your marketing budget as a promotional giveaway since it is both affordable and can speak volumes as a marketing tool.

When choosing a screen printed t-shirt it is wise to look at the quality of the t-shirt first. Why? It doesn’t matter if the shirt you purchased cost you $5.00 or $ 15.00 or it takes 1 day or 10 to produce and deliver if the quality of the product doesn’t represent you and your business in a favorable manner.

Choosing the right fabric to Screen Print a t-shirt takes a little understanding of why the quality of the fabric is one of the most important factors.

When shopping for a t-shirt, consumers turn to fabrics that feel good or look great and make the assumption that this beautiful shirt will stand the test of time, let alone make it through the screen printing process.

This is where they are wrong! Selecting the right fabric for your screen printing project is a must.

Screen printers can print on a variety of t-shirt fabrics. Let’s look at the top four t-shirt fabrics and their differences to aid you in selecting the best option for your business’s image.

Screen Printing on a 30 single T- shirt

Screen Printing on a 30 single T- shirt

30 singles:

The 30 singles fabric is named after the count of thread and its weight. With a high thread count like 30, the fabric is finer and a tighter weave can be achieved. This gives the shirt a softer, finer feel. The finer the shirt, the more lumps and bumps the shirt shows off in its drape. Depending on the type of business you have, screen printing on this shirt may appeal more to women consumers

Ringspun

Ringspun means that the fiber that makes up the fabric is sent through a process where it is spun before it is knitted into the final product. Fiber (usually cotton) spun prior to knitting is finer, softer and more durable than ordinary cotton. Although the cotton that is ring spun is described as durable like 30 singles this fabric gives a more feminine look and may limit your target audience.

 

Pima Cotton Tee, screen printed

Pima Cotton Tee, screen printed

Also referred to as extra-long staple (ELS), Pima cotton is most often used in shirts for both men and women. They are light to wear yet provide superior warmth. The thickness is one of its advantages; besides being a very durable fabric. Manufacturers of this cotton capitalize on its longevity saying it can last as much as 50  longer than other fabrics made from other forms of cotton. But a downfall to Pima is that; it is very absorbent cotton, so unless the T-shirt made from Pima is coated with a stain guard, spills will stay with the same longevity of the cotton.

Standard:

Standard or 100 cotton: the original t-shirt fabric is a fully breathable fabric; this means that it can be cooler to wear in warmer conditions. 100cotton is known to be soft as well as durable. Cotton fabric is easy to care for and holds color very well. One apparel vendor notes it as “A year-round essential, our best-selling t-shirt has been voted “most popular” by groups, teams, clubs and schools across America.”

Finding the perfect T-Shirt to screen print is simple. Avoid going through the trial and error process that is NOT usually factored into one’s budget. Do this by knowing what fabric to choose. When price is a major concern, you may choose a basic heavyweight 100cotton t-shirt with a one-color design in one location.

Gorilla Marketing can help by providing the best t-shirts selection and screen printing service. We strive to offer the most affordable advertising to help build your brand by gaining exposure!

Screen Printed T-Shirt
Screen Printed T Shirt

Screen Printed T-Shirt