Understanding Vector Art

Posted on: September 5, 2012 by in Gorilla Blog, News
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A core component of how we do business is obtaining artwork. Without artwork, a promotional item wouldn’t be very effective at ‘promoting’ your brand or company. All the
for our customer orders is vector.  The word ‘vector’ sounds like something out of a sci-fi movie and unless you are familiar with the promotional industry, its definition may be unknown.

When it comes to the variety of companies in our industry, vector art is important and there is often an art expert who knows all about what it is and how it works. We do have a resident ‘art expert’ but we never shy away from educating our customers on how we do business; knowledge IS power!

What is vector art?
With our company, the way we prefer to receive any artwork is in vector format. Vector is a specific technique, which uses curves, shapes, lines and points to create a mathematical , computer-ready image. Made up of paths that lead to control points, vector graphics can be called a cleaner format to present artwork. Yes, we are of the age where all artwork is computer-based (no more hand-drawn logos (unless we really have to). The beauty of vector-based art is that it is created using specific programs like Illustrator, Freehand or CorelDraw, just to name a few. If you are a tech-savvy consumer, you’ll know that these are programs that allow you to edit, manipulate and ‘beautify’ artwork to your specification.
For any art director, getting artwork from the customer in the preferred format is optimal since it can save precious time when getting the order out to production. Often times, customers have an idea of what they want, but they don’t have the exact artwork available or they are using a not-so-helpful art format. This is where we step in and offer a graphics library! We have access to an extensive library, with an assortment of vector art.
Why is a graphics library helpful?

For starters, it helps customers generate ideas. Sometimes we have the perfect promotional product in mind, but we don’t know where to start when it comes to imprinting and image, or

Vector graphics vs Pixel graphics

as we call it, giving the product some branding! Yes, we know a cool promotional item speaks for itself, but without the right artwork, your message won’t come across the way it should. Not all companies have access to a graphics library. We have invested in a library to help customers who need to search for ideas on ready-made graphics to use for their imprint. We use the word ‘ready-made’ because the library contains graphics that are already in vector format! Not only can you generate ideas, once you select the graphic of your choice, you can get your order out to production and into your hands quicker!
While you may not be a ‘graphics guru’, as you do more to promote your brand or business with unique promotional items, you will get more familiar with how important artwork is in the promotional business. Keep a look out for more information about accessing the graphics library on our website. We guarantee we have something you’ll like!

Gorilla Marketing · 4100 Flat Rock Drive #A · Riverside, CA 92505-5866
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